Building a brand is a long-term job, since evolution is constant and work is daily to transmit each of the feelings to our customers, whom we call "Beer Sapiens", and also contribute our real value to society. For this reason, we have taken the first step, we have changed our logo to convey more and more who we really are: a modern, diverse beer brand that evolves and is
1- Hops: a very present ingredient in different beer brands around the world. For us it is also very significant for what represents in the production of beers and for being specifically an icon in the universe of craft beers. But its application in our brand is done in a plural and modern way: colors, different sizes and angles are used to add to this component the aspect of beer diversity, as well as the feeling of joy, good vibes and a touch of modernity.
"Although hops are really a green ingredient, the limitation to this color closes the path to plurality. The world of beer has many different styles of beer, millions of different ingredients are tasted daily in multitude of beers in different parts of the world, men and women work together in this market and our customers are all those who seek to try good craft beers (period!). This plurality is what we wanted to reflect in our brand", Sanmy Moura, CO-Founder of Beer Sapiens.
2- The font Beer Sapiens: our name is now written in a scaled way and in different sizes, precisely to play with the reference of our name ( Homo Sapiens ), that is, evolution: the letters of the word BEER grow since it is the word referring to beer in our brand; and SAPIENS highlighted in bold to convey the weight of wisdom (which is its meaning in Latin).
"We believe that in this way we also have a modern, flexible and versatile brand, just like everything we do and learn daily in the world of craft beers. This is part of Beer evolution , which is now also our slogan to build this set of references that are associated with our work and philosophy of life", Herminio Campillo, CO-Founder of Beer Sapiens.
So, enjoy the craft beers with much joy and wisdom. Cheers!